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Global Consumer Trends from Lubrizol

An interactive presentation and a new Facebook page.

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By: TOM BRANNA

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The Internet and social media have revolutionized the way we perceive the world. To help formulators stay connected with the latest consumer trends, Lubrizol studies three global macro trends related to this electronic revolution, identifies their potential impact on the personal care industry and offers suggestions for participation in these new market opportunities. The interactive presentation will be unveiled at FCE Brazil, May 29-31. The definition of beauty is impacted by digital global...

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